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Research papers

Understanding consumer behaviour

Years of experience with market research led to some key questions, especially those related to information delivery, that could be used in a tactical as well as in a strategic way.The second challenge was to define information and customer needs in...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Luiz Fernando Goes, Sonia Bittar
October 24, 2004
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Citation

Goes and Bittar (2004a, October 24). Understanding consumer behaviour. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/understanding-consumer-behaviour